Marketing

Why I Moved My Newsletter to Substack (And What I Learned)

This month the Mystery Review Crew is so excited to have a guest post from Author Carmen Amato on why she moved her newsletter to Substack. My author newsletter was my everything. My primary connection to readers. My plot testing…

Email Marketing for Authors: Why Newsletters Still Matter

Email Marketing for Authors: Why Newsletters Still Matter In a world where social media platforms are constantly changing their algorithms, one thing remains steady and unchanged: emails. If you’re an author looking to connect with readers, build a loyal audience,…

What Is a Spicy Book Rating System?

If you’ve ever dived into the world of romance books or stumbled across a BookTok recommendation, you’ve probably heard the term “spicy” thrown around. But what exactly does it mean? And what is this spicy book rating system readers and…

Reaching Readers On Facebook: Is it still worth it?

When an author’s reach is dropping, and their likes are getting fewer and fewer, the only logical question to ask is, is Facebook still worth it? This is a dilemma many authors are beginning to question as they set up…